Why We’re Back Blog: Oakland’s Own, 10 Years Deep
It’s been a minute since we’ve sat down to write you something real from the heart.
Our last blog post was 2023. Since then, a lot has happened. Our brand hit 10 years. We moved to a new location on Piedmont Ave. We went from selling out of bins and booths to landing a space in the Oakland Airport. And through all that movement—through all the pop-ups, late nights, setbacks, wins, and learning curves—one thing stayed the same:
We still do this for Oakland.
That was never a trend or a tagline. That’s real life.
When we started Oakland’s Own back in 2015, we weren’t thinking about business plans or SEO or making content go viral. We were just two Oakland kids—raising a family, selling shirts that spoke our truth, and trying to carry the soul of the Town into everything we touched. From Fruitvale to Jack London to the Ave, we’ve always believed that when you rep Oakland, you’re repping pride, power, and purpose.
And now… we’re back on the blog. Weekly. With love.
So Why Now?
Because we owe it to y’all to tell the stories that don’t always get told.
Because this isn’t just about shirts or hats or hoodies—it’s about culture.
Because the same way we care about the cut of a crewneck, we care about the community that wears it.
And honestly? Because we missed talking to you like this.
Not through just captions. Not through product drops.
But through something deeper. A rhythm. A record. A reminder that this brand—your brand—still beats with the same heartbeat Oakland gave us.
What to Expect From the Blog
Every week, we’re dropping stories that reflect the city, the grind, and the good stuff that keeps us going. We’re highlighting community, sharing our journey, breaking down design choices, giving behind-the-scenes looks, and putting a spotlight on the people and places that make Oakland so special.
Here’s what’s coming:
Community Spotlights – Businesses, creatives, legends and unsung heroes.
Behind-the-Scenes – How we build collections, plan events, and raise a family while running a business.
Oakland Culture – Music, art, street style, slang, school pride, and the soul of the city.
Events & Pop-Ups – Where we’re headed next and how you can pull up.
Style Tips – How to rock Oakland’s Own your way.
If You’ve Been Rocking With Us…
Thank you.
You’re not just customers—you’re community.
You made every sale, every popup, every blessing count.
And if you’re new here, welcome.
There’s room for you in this movement.
From Fruitvale to Piedmont Ave, from shirts on folding tables to shelves at the airport, this blog is where we pause, reflect, and honor what we’ve built—with you.
We’re Oakland’s Own. And we’re just getting started.
🖤
Infini + Justin
Represent the Town, wear it with love.