Authentic Oakland Community Clothing
Oakland’s Own is a community apparel brand that celebrates the bold spirit, cultural legacy, and everyday pride of Oakland, California. Founded in 2015, our mission is to honor the city’s past and present while inspiring the next generation. We don’t just make clothes—we carry culture.
Every design we create is influenced by the neighborhoods, the music, the movement, and the people who make Oakland one of the most influential cities in the world. Our clothing is crafted with intention—quality fits, thoughtful typography, iconic symbols, and colors that tell stories.
From streetwear to elevated classics, Oakland’s Own has grown from local pop-ups to a flagship retail experience that brings the community together. When you wear Oakland’s Own, you wear belonging.
Represent the Town, wear it with love!
Oakland's Own is a Black-owned and operated family business! The Ford Family, native East Oakland residents, owns and operates the business.
Giving Back
Since 2015, we have committed to improving the community. That’s why we have established a corporate social responsibility policy. We channel a percentage of profit to Fordtown Foundation (formerly Oakland Helping Oakland Program). This nonprofit organization seeks to leverage existing resources, skills, and talents to empower the Oakland and more significant Bay Area communities.
https://www.fordtownfoundation.org/
The Logo
A darkened silhouette of a tree centrally placed within two concentric circles. Oakland's at the top and Own at the bottom!
Stellar Culture and Products
We provide quality products at a great price. Our goal is building the Oakland helping Oakland program.
Oakland's Own is a representation of giving back to the community and displaying pride to a "Town" that is authentic to us.
What’s with the Giraffe ?
Well, that’s a good question. Oakley is our Mascot. Growing up a huge memory was exiting the 580 Freeway and seeing these beautiful murals of Giraffes off the Harrison exit.